Today, even though the battle for the legality of cannabis rages on, there are already a lot of companies that are into the business in states where it is considered legal. The cannabis business has grown to be a billion dollar industry and many companies are looking for more talents to work for them in the business. However, there are still many people hesitant to join these types of companies because of the nature of the company and the product that they are dealing with. It is, thus, difficult to find people to fill in cannabis jobs. One way to look for talent, though, is to treat your talent search as a product that you need to sell in the market. If your treat your cannabis job posting as a product you want people to buy, then SEO is the right tool to reach your target audience. Here are some tips for helping you post cannabis jobs using SEO.
When you do your job posting you should let people know the kind of job that they will do. Be honest in putting the job title and job description as reflective of the job that you are offering them. With this you will be able to reach out to people who are interested in cannabis and will most likely be interested working for a cannabis company as well. To find the right people using SEO, using the word ‘cannabis’ and other relevant keywords in your job title and job description.
It is important to make people know where the job position is located. People search for jobs in the areas where they are in. The search results would include your job posting if you add your city to your title and description.
Do not put too many words and long sentences in your job posting if you want it to be found easily. Your cannabis job posting should be appealing to both search engine and candidate. Using small text blocks, bullet points, headers and plenty of white space would surely help. IF your job posting is easy to read and understand, then you will be able to get more responses for it.
Job seekers will want to know what they are going into and a company description can help. This can help them know what company they are entering and decide if this is what they want. Putting more keywords in your company description will surely help you get top rankings in search engine results.
Using link building can help you achieve top ranking results for your job posting. Linking relevant pages to your website will help give authority to your site. Links to your website should be included in your job description. This can help bring the candidates directly to your website to know more about the job you are offering.